Nicce London has got to easily be my favourite new brand at the moment. It’s one of those situations where you come across a brand and not only does it’s entire style aesthetic match my own, but even down to the physical item - the cut, the fit and the fabric - it’s all just on the same wave length.

Born halfway through 2013, Nicce gathered pace quickly, becoming known as the go-to lifestyle brand for streetwear enthusiasts.

What I love about Nicce is the simplicity. it’s a no-fuss, as-you-see-it label that offers a clean and honest approach to modern men’s casualwear. Everything is wearable and functional without feeling stale - the collection, although built on a foundation of ‘forever-established originals’, features seasonal injections that have a strong directional approach that keeps the brand fresh.

The ‘forever-established originals’ I mentioned are a collection of classic jersey styles with the brand’s instantly recognisable logo that provide and everyday look that’s accessible. For the winter season, the collection is complemented by key cold-weather styles including parkas, collard jackets and bomber shapes alongside new knitwear options. Prices start at around £28 pounds for T-shirts to £60 for a mac.

There’s also a new Limited Edition bomber jacket up for grabs this season - and just 25 people are going to be lucky enough to own one. I love the effortless nature of this bomber - made from a wool rich fabric with clean and minimal detailling, it’s a throw-on-and-go style that can be worn over nay casual T-shirt or even your work shirt to dress down your look with some street-savvy edge. Priced at £79.99.

The inspiration behind Nicce’s designs is rooted in London’s ever-changing culture and music scene - reflecting it’s exciting and eclectic mix of traditional ideas merged with contemporary cuts. Nicce London has been welcomed with open arms by the music community, with some of house music’s best names such as Loco Dice, Ben Pearce, Yousef and Hot Since 82 already big fans of the brand. Some of the UK’s most well-established singers and bands, including Radio 1’s Sound of 2014 star Ella Eyre, Jessie Ware, Bombay Bicycle Club and Chvrches are also fans of the label.

Shop the full range at

Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.