So, recently I had the awesome opportunity to head to Pinewood Studios where they filmed the latest Star Was movie, Rogue One: A Star Wars Story, to get a sneak peek at the costumes in the movie, as well as the (at the time) unseen extended trailer. Plus, an exclusive new TV advert form Gillette.
In collaboration with “Rogue One: A Star Wars Story,” Gillette and Lucasfilm Explore the Stories Behind the Faces
Rogue One follows the story of a band of rebels who seek to steal the plans to the Empire’s new Death Star - there’s also a good dose of daddy issues thrown in, as to be expected form Star Wars. Gillette’s new ad explores the story behind every man’s face, and the power it has to prepare for challenges each day brings, the power in the look each man chooses to craft and how he conveys his story.
Gillette products ensure guys can craft their story in order to take on the journey ahead…
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, Vice President, Global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
The ad was made using performers, props and crew from the actual Star Wars movie and accompanying the ad will be a series of Special Edition Gift Packs, emblazoned with Star Wars print, available everywhere - or at Boots, here.