Thom Evans for D.HEDRAL SS13. Ph Daniel Jaems

If D.HEDRAL weren’t already proving themselves to be the hottest, most fashion-forward men’s underwear brand about, I think their new SS13 advertising campaign with man-god Thom Evans just about convince any skeptics. Just.

Showing off their hero piece, the Gigolo Joe briefs, Adonis Thom stands alone against the desolate, unforgiving terrain. Muscles clenched (of course), his sporty physique and masculine sex appeal personifies D.HEDRAL’s design and aesthetic . Shot on location in Greece by Daniel Jaems, the campaign also showcases D.HEDRAL’s Leon briefs and offers a sneak-peek at the upcoming beachwear line. 

D.HEDRAL’s iconic Gigolo Joe briefs (black on black)

“I’m excited to be fronting my first fashion campaign since signing with Select Models last year and am really enjoying the challenges that modelling and acting brings. Similar to being a sportsman, the industry demands discipline and structure. You get out what you put in.” – says Thom Evans.

D.HEDRAL Leon briefs

Launching in March 2013, D.HEDRAL’s debut beachwear line offers men’s swim trunks, swim briefs and swim shorts that boast the same innovative ‘Anglefit’ technology seen in the rear of the underwear to create an improved and more tailored fit.

D.HEDRAL beachwear swimming briefs

 Want to see more? Check out my in depth review of D.HEDRAL’s amazing underwear, or head over to D.HEDRAL’s newly revamp website below


Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.