The importance of good grooming is something I can’t stress enough, but occasionally we all need a bit of extra motivation to take the time to keep our locks looking good. So praise be to God Buddha Cher that the team at one London’s most sought-after barbers, Soho’s ‘Joe & Co’, has joined forces with Fuller’s London Pride beer to add a bit of extra lubrication to your look - oooh, er!

As part of their ‘Made In London’ campaign, celebrating the fellow craftspeople of Thameside, Chiswick-based Fuller’s is stocking Joe & Co’s beer fridge with their very own London Pride for you to enjoy while the team’s stylists get to work. A truly local London guest beer for a uniquely London barbers.

On top of that, London Pride is also giving you the chance to enjoy their bevies for as long as your new haircut lasts by winning a month’s worth of beer to take home. A perfect summer treat.

To be in the running, all you have to do is share your Joe & Co barbershop selfie on Instagram. Stick to a classic look or go for something modern, it doesn’t matter, just Instagram yourself in the barber’s chair to enter. For some inspiration, be sure to check out Joe & Co founder Joe Mills own photo story on London Pride’s Facebook.

Available until the end of June, so book yourself in to Joe & Co now for a trim!

Joe & Co.
22 Peter St

And don’t forget to give them a follow on twitter at @JoeAndCoSoho and @FullersLondonPride.

Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.