How about a little mid-week pick me up? I give to you, Scott Eastwood for BOSS Hugo Boss’s latest campaign.

The youngest son of Hollywood legend Clint Eastwood, Scott smoulders in the black and white campaign, channeling everything that is old Hollywood hotness with a new and modern aesthetic.

Eastwood covers the ready-to-wear, eyewear and the watches collection in a series of I-can’t-stop-staring images that make you go week at the knees having clearly inherited his father’s looks and charm.

Hugo Boss creative director, Jason Wu says, “I love how much he looks like his father, who is absolutely legendary,’ he said. ‘And he has this classic sensibility that feels completely modern at the same time.”

“It was very important that the first campaign was character-driven,’ said Mr Wu, adding: ‘The idea of Boss menswear is keeping up tradition. Scott is all about channeling old Hollywood.”

The new collection focuses on a series on modern pieces made from quality fabrics and meticulous attention to detail. This is my kind of style - contemporary, minimal with a sense of formality mixed with a casual aesthetic that transcends seasonal trends for timeless appeal.

The campaign was shot by photography duo Inez & Vinoodh and styled by Jo McKenna. It was originally shot in colour but it was during editing that they decided to opt for a more puristic finish in black and white to add character.

Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.