With more and more brands taking note of the incredible growth of the men’s fashion market, D.Hedral goes beyond the basics, taking men’s fashion to a whole new way of thinking by providing underwear that not only looks great, but keeps the masculine form in mind, or ‘behind’ as the case seems.

While having been hailed as the new ‘Wonderbra for the man’s bum’ by many, D.Hedral’s range of underwear actually aims to move past the gimmicks of ‘enhancing this and lifting that’; it creates underwear that becomes a second skin. The perfect fit for your shape, designed to eliminate pulling, chaffing and the feared self-wedgie.

The Science

This ultimate fit is achieved though the D.Hedral’s innovative AngleFit technology — a uniquely angled Y-band at that back that creates the perfect fit for your bum.