Here’s to the power of sport and self-belief. To those who get up in the morning to go running. To those who take on new challenges, fight prejudice or conquer their fears. This is for every victory.

I’m a little bit obsessed with H&M’s new sports campaign with Caitlyn Jenner, so I wanted to share it with you all.

H&M’s latest sportswear line #ForEveryVictory is designed in collaboration with professional athletes the world over. Starts include Surfer/Photographer Mike Coots, Paralympic Gymnast Chelsea Werner and former Decathlon gold medalist Caitlyn Jenner.

Narrated by Jenner, the ad chants the mantra of never giving up, pushing through obstacles, believing in yourself and your ability. The collection imbues the spirit of working hard, finding your strength and accepting the challenge. It says to never settling for less than gold in sport, and in life.

You when that moment when you see something, read something or hear something that resonates so perfectly with how you’re feeling when you encounter it. I’m talking about that. I’ve finally had some breakthroughs in my own training after some serious struggles with my health and I’ve only recently started coming through and noticing the difference and this advert was a great reminder to keep going. It’s also inspired a new Monday Motivation post that I’ll be writing soon!

I can’t wait to get down to H&M and try on some of the pieces for myself. You can shop the collection, and see more from the campaign here.

You can see some images from the campaign below.



Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.