The luxury Italian underwear brand, D.HEDRAL, has announced Grand Slam winner and Olympic gold medalist Stan Wawrinka as their new global brand ambassador.

Swiss tennis ace Wawrinka will front a new print and film campaign aimed at pushing the brand’s Seamless II and Ace Collections launching in September.

I’m very excited about this partnership. D.HEDRAL is an exciting, fresh and dynamic brand which I’m eager to creatively start working with. I’m looking forward to doing something different with a sponsor that is so innovative as D.HEDRAL are. – Stan Wawrinka.


It’s a unique partnership that plays well to both parties strengths; it not only reflects D.HEDRAL’s European roots and fine quality craftsmanship and innovation, but also characterised Wawrinka’s strength, determination and motivation.

“We are proud to introduce Stan as the new face of D.HEDRAL and brand ambassador. Stan’s qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.” – Edoardo Casella, CEO, D.HEDRAL Italia.

D.HEDRAL has also announced new colourways to be added to the Seamless II Collection in the run-up to the 2016 Grand Slam calendar, starting with the Australian Open in January.

Stan Wawrinka has been seeing his star rise in the news a lot recently, also taking part in ESPN’s The Body Issue, where I can only assume his D.HEDRALs where just out of shot!

Read more about his ESPN issue here.

Get your hands on the latest D.HEDRAL here.


Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.