I’ve been a fan of Dsquared² fragrances since I first came across them with the introduction of Dsquared² Intense He WOOD. But with the release of the new Dsquared² WILD, I think my favourite has shifted.

If someone asked me to describe Dsquared², I think I would simply show them this fragrance - the bottle, the juice, the scent are all signatures of the Dsquared² DNA and are wrapped up neatly in WILD.

“It’s a raw roll in the hay — the whole idea is to be a bit raw. Even the bottle is kind of harnessed”, said Dan Caten to WWD.

Seeing the brand’s olfactory journey continue, WILD sees the Dsquared² man engaging with the environments around him, both urban and in nature, representing “the freedom for a man to express his sensuality, his passion and his deepest desire.”