Take a look at a smouldering Sean O’Pry as he models for the NEXT Menswear Autumn/Winter 2014 lookbook.

Sean O’Pry is officially the world’s top earning male model, having succeeded David Gandy to the title, so it’s clear to see why everyone and anyone is trying to get their hands on this Canadian-born stud.

It’s a super slick campaign from next with some great essentials on offer than just urge you to go shopping. Using Sean was a smart move as his widely-known face is often associated with high-end brands and campaigns like Viktor & Rolf so he lifts the whole shoot to a new level.

The undeniably strong collection if grounded with some style basics, but it’s the knitwear and formal separates, especially that amazing navy coat with the contrast faux-fur collar that really makes the collection stand out on the high street.

I’m sold, and off shopping.

What do you guys think?