Without sounding like too much of a wanky-taking-part-is-what-counts-I’ll-have-a-mocha-latte-pumpkin-spiced-vegan-coffee-with-a-side-of-avocado millennial, I’ve always seen myself as more of a citizen of a world, rather than being just British. We’re all so inter-connected by ease of travel and, more importantly, through technology that we never feel very separate, by life or physical distance. Championing being part of the bigger picture, let me introduce you to the AncestryDNA #EuroPartofMe campaign.
The first thing I couldn’t help but noticed the second the campaign launched was the backlash on social media with people ranting about this being an overtly political campaign. These people totally missed the point. The campaign is a beautiful reaction to the animosity caused by the EU vote – it’s a reminder that, in or out, we’re all still connected by cultures, passions and shared values. This was no more evident in the fact that both Leavers and Remainers took part in the campaign.