OK, so here it is! whatneildid.com is live. It’s been a while in the making, but we’re here.

Why the change?

Those of you who have followed me from the start, you’ll know the blog has moved in a new direction. I had thought of changing the blog from thescienceofappearance.com a few times over the years. Though I did, and still do, love it, I chose the name in a different life when the blog had a different job to fulfill. Fast-forward almost seven years later and the blog isn’t the same, it’s moved beyond fashion into grooming and lifestyle, so I wanted to make a change that reflected this.

So what’s different about whatneildid.com?

Apart from a new look and feel, whatneildid.com (or WND for short) is going to feature a much wider scope of content, especially when it comes to lifestyle. One of the things I’m most proud of doing on here is talking about real-life situations that affect us all. The #MondayMotivation series, including the awesome opportunity to expand this into YouTube with Gillette, has given me a space to talk to you about things that guys deal with all the time, but may not ever feel they can discuss. It’s opened up so many conversation on social and I want to do more. I’m going to be working with some awesome people and brands to start talking about things that mean a lot to me; from men and mental health and LGBTQ issues to music, body image and fitness. But, of course, there’ll still be all the usual style and grooming in-between.

What about thescienceofappearance.com?

The Science of Appearance is on hiatus for now. I do have plans for it in the hopefully-not-so-distant future. But I will let you know nearer the time!

So that’s it! I can’t wait to start sharing new stories with you!

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Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.