Move over Bieber and Calvin Klein, even (dare I say it?), move over David Beckham… there’s a new star underwear model in town. Say hello to Calvin Harris for Emporio Armani underwear.

Now, as has been pointed out, the missed trick my Klein to nab the world’s highest paid DJ as their face will forever go down in history as the biggest missed easy win ever. ‘My Calvins’, hello?! But nevermind, as Harris is looking on form in the Armani campaign.

‘It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs.’ – Calvin Harris

Giving lads everywhere the gymspiration they need, showing us that the body perfect is achieveable, the uber hot shoot was photographed by Boo George on set in LA. Calvin looks relaxed in the shoot, clearly loving his new hot-bod status.

‘Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.’ – Gorgio Armani

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THANK YOU, CALVIN, and THANK YOU, ARMANI

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Watch the behind the scenes video

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Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.