Push yourself to the extreme with Paul Smith’s new fragrance for men.

Paul Smith’s latest men’s fragrance is a summer refresh of the original Extreme scent. A vibrant and invigorating interpretation, this outdoorsy eau de toilette takes the best notes from its predecessor, including bergamot, geranium, Tonka bean and incense. Extreme Sport then infuses the composition with new notes of grapefruit, and Moroccan mint for a energising kick off.

The start of the scent race then gets taken over to a spicy, floral heart of stimulating black pepper. As it nears the finish line, Extreme Sport completes the race with a dry down that’s full of staying power – a base built around the incense, cedar wood and Tonka bean, which give it a long-lasting sillage on the skin.

The bottle has also taken its lead from the original, reworked in a blue lacquer to reflect it’s adventures, outdoors aesthetic. The feature of the iconic Paul Smith chronograph symbolising “a reminder in life, as in sport, [that] time is of the essence.”

To accompany the release of the new fragrance, Paul Smith has also commissioned photos of extreme sports stars in action, shot by photographer and filmmaker Sebastien Montaz-Rosset. The collection, shot in the French Alps, features three of Paul Smith’s favourite sportsmen in their element – extreme skier Vivian Bruchez, mountain biker Clément Iribanes and alpinist Fabien Meyer, taking the new fragrance back to its extreme sports roots.

Extreme skier (Vivian Bruchez)Cycling (CleÌ-ment Iribanes)Alpinist (Fabien Meyer)

Paul Smith Extreme Sport is available now at from £22.50

Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.