So, luxury underwear and swimwear brand D.HEDRAL have released new images form their SS14 campaign starring British model Thom Evans and Brazilian Model Paolla Rahmeier as the faces – and they are JAW-DROPPINGLY amazing.

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As always, Thom Evans looks inhuman, showcasing trenches where is abs should be, plates where his pecs should be seen and buns of, well, you know where I am going with this. Miss Rahmeier looks sensational too, if I wasn’t so turned on it by it all I’d be offended by their beauty.

“Thom and Paolla model the product beautifully. Thom’s sporting background and Paolla’s athletic figure extenuate the perfect fit of our underwear and swimwear. We shot the campaign for Spring/ Summer 2014 which provided the perfect backdrop for the new faces of D.HEDRAL.” – Samantha Giovando, UK Managing Director for D.HEDRAL 

The campaign shows the range of styles available at D.HEDRAL from the men’s and women’s swimwear and underwear. D.HEDRAL’s patented Angle-Fit technology, inbuilt into the collection, creates a natural silhouette and offers the upmost comfort.

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I’ve been a huge fan of D.HEDRAL’s since their launch in the summer os 2012, I got to work with them both here on the blog and on their launch with Selfridges, so it’s been rather awesome watching the brand grow and gather a loyal following of fans.

It isn’t hard to see why the product is so liked, the quality really sets the bar for designer underwear and they feel and look amazing. For that split second as you put them on you will feel as hot as Thom looks, reality may kick back it but you still feel sexy, and that confidence boost is priceless.

It can be a bit tricky picking out the right fit for you, those that aren’t blessed with Thoms body may benefit from the waist band up, but go for the same bum shape.

Having squatted my way out of my favourite pay of D.HEDRALs, a sample from the new season is definitely on my wish list.

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Stocked online at, in Selfridges and in their flagship store at 38 Neal Street, Seven Dials, Covent Garden.


Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.