When Jean Touitou introduced A.P.C (‘Atelier de Production et de Création’) to the world in Paris in the late 80’s, his collection, full of simple and classic sartorial staples, broke the mould of conventional, showy fashion. His pared-down basics are go-to items for any wardrobe, and the brand is a personal favourite.

The Parisian label has gained a loyal cult following, with their raw-denim selvage jeans being one of the most coveted items. The clothes ready-to-wear appeal makes the label and effortless and must-have addition to your closet.
Luxe knit and outerwear is mixed over minimalist t-shirts and bottoms, all in staple hues, creating seasonless styles that will become future classics. The accessories are complementary, exquisitely crafted from the finest materials for an all-round masculine style.

It’s A.P.C’s clean lines and simple patterns that attract me, as well as their tailored fits. The signature fit seen throughout the collections stems from Touitou’s distaste for the loose-fitting clothes of other brands. A.P.C doesn’t plaster its name over the clothes either; logos are rarely seen, hidden away inside.

All items available from www.APC.fr

Images from

The Contrast knit jumper and Chelsea boots are my favourites. What are yours?

Written by Neil Thornton
London-based coffee drinker. Editor by day, blogger by whatever time he finds spare.